Miami, FL. June 27, 2014


Socialmetrix announced today that they have joined the Twitter Certified Program. They are the first Social Media Analytics company directed at Latin America and the Hispanic and Portuguese speaking markets to have a Social Media Listening Twitter Certified Product, providing state-of-the-art technology and high quality Social Media Listening capabilities to Corporations around the globe.

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Buenos Aires, 27 de junio de 2014


En Socialmetrix tenemos el gusto de anunciarles nuestra participación en el Programa de Certificación de Twitter. Este logro permite que nos posicionemos como la primera empresa de Social Media Analytics en Latinoamérica en tener un producto certificado de Social Media Listening Twitterel cual es dirigido al mercado en los idiomas de español y portugués, con tecnología state-of-the-art y alta calidad a compañías en todo el mundo.

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Ad:tech London is where the UK digital marketing and media community meet each year to source suppliers, network with the industry and understand the latest trends and technologies. The 2013 event attracted over 5,000 marketing and media professionals and saw a huge surge in attendees looking to invest in marketing, media and technology. It is a must-attend event for anyone who sells to brands, agencies, or media owners. Read more

Some people say gathering competitive intelligence is just another pretty term for good old market research, but I beg to differ. Market research is largely general, but competitive intelligence refers to obtaining answers to specific questions regarding the company, its competitors and industrial trends. For instance, a printing company may ask whether the rise of digital printing will force traditional ways of printing out of the market. A fashion company may ask whether people like to wear bell-bottoms anymore when we’re past the 60’s. The list goes on, but the point is that gathering competitive intelligence via social media strives to get specific answers that can be acted on. Read more

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