In recent times, “2.0” has become synonymous with user control in the online world. Users generate content, give their opinions, share, communicate and essentially control what happens in the online world. With Web 2.0, an editorial message made by the media, a brand or even a person, is questioned, expanded upon, validated and distributed by [...]
Martín Enriquez and Gustavo Arjones presented Socialmetrix and spoke about Online reputation at Barcamp Buenos Aires, 2008, which took place at Microsoft’s offices on the 18th of October.
SMX Buenos Aires took place on October 1st. Socialmetrix CEO Martín Enriquez participated in the panel “Online Reputation management”. He spoke on changes in the communication paradigm of brands towards it’s clients, the necessity of dialog, and how it is now indispensable to count on tools that make it possible to listen to what users [...]