Archivos mensuales: October 2008

Decisions 2.0

In recent times, “2.0” has become synonymous with user control in the online world. Users generate content, give their opinions, share, communicate and essentially control what happens in the online world. With Web 2.0, an editorial message made by the media, a brand or even a person, is questioned, expanded upon, validated and distributed by [...]

BarCamp Buenos Aires 2008

Martín Enriquez and Gustavo Arjones presented Socialmetrix and spoke about Online reputation at Barcamp Buenos Aires, 2008, which took place at Microsoft’s offices on the 18th of October.

Socialmetrix at Search Marketing Expo Buenos Aires (SMX)

SMX Buenos Aires took place on October 1st. Socialmetrix CEO Martín Enriquez participated in the panel “Online Reputation management”. He spoke on changes in the communication paradigm of brands towards it’s clients, the necessity of dialog, and how it is now indispensable to count on tools that make it possible to listen to what users [...]


“Socialmetrix Echo has allowed us to analyze the results of our actions and releases, to understand our users reactions to them and to improve our messages in order to communicate with them in the most appropriate way.”

— Ignacio Sbampato, Chief Sales & Marketing Officer at ESET

“Socialmetrix allowed us to approach and learn much more about our customers and thus about ‘our customers´ customers’, optimizing results in a much more efficient manner. It is an easy-to-use and very complete tool.”

— Alejandro DiPaola, CEO at DiPaola

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