Archivos mensuales: September 2009

Online retailers focusing on social media

On September 29th, eMarketer published an interesting article called “Community and Social Media Study” based on a report by e-tailing Group and PowerReviews. The article discusses the extent to which Online Retailers have adopted Social Media. According to the study, more than half of Online Retailers use five of the 10 community or social media [...]

Market research earnings falling on world market but growing in Latin America

Dossier published a very interesting summary of Esomar’s Global Market Research Report which contains very good news about market research and the importance it has on information acquisition in Latin America. For some time, market information was regarded as an expense; many companies accepted the commonly-held beliefs of leading businesses with respect to this, and [...]

Social media: embracing the opportunities, averting the risks.

Today eMarketer published an article on how companies perceive Social Media and the different reasons for it’s use. What follows is the text of the article. I recommend it. Business executives in the United States are placing a lot of value on Social Media to improve their relationship with clients and to construct their Brands, [...]

Social media marketing: if a brand doesn’t do it, the users will

A few months ago an interesting “Social Media Marketing campaign” was initiated online for a major airline. Today, the YouTube video, which is more than 4 minutes in length, has been viewed more than 5 million times. The “campaign” is for United Airlines. However, it was not created by United Airlines but by user and [...]

Socialmetrix at La Plata Valley

This Thursday September 3rd, Socialmetrix will participate in La Plata Valley along with Globant, Microsoft and El Club de Inversores Ángeles IG, amongst many other companies. Success stories and keys to enterprise development will be presented. Here’s the e-flyer for the event. We look forward to seeing you there.


“Socialmetrix Echo has allowed us to analyze the results of our actions and releases, to understand our users reactions to them and to improve our messages in order to communicate with them in the most appropriate way.”

— Ignacio Sbampato, Chief Sales & Marketing Officer at ESET

“Socialmetrix allowed us to approach and learn much more about our customers and thus about ‘our customers´ customers’, optimizing results in a much more efficient manner. It is an easy-to-use and very complete tool.”

— Alejandro DiPaola, CEO at DiPaola

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