When asked the question, “What is the return on investment in Social Media?” we frequently respond by making use of the Internet itself, through metrics and variables. However, it is difficult to represent the money represented by these metrics in the ROI equation. Anyone who invests money expects to see a return on the investment [...]
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Categories: ROI, Social Media
Tags: Olivier Blanchard, ROI, Social Media
1 July 2012 | Socialmetrix sponsor of IAB Conecta 2012 – Mexico
27 March 2012 | Socialmetrix will be part of the event Call2Social in Brazil – April 20th
Socialmetrix presents Eventia: a new tool for online event coverage in real time
Socialmetrix officially arrives to Mexico
Socialmetrix will attend the 2011 Endeavor Annual Gala in NY
Socialmetrix Joins WAA as Corporate Member
Socialmetrix launches a new feature that allows in-depth analysis for Twitter
“Socialmetrix Echo has allowed us to analyze the results of our actions and releases, to understand our users reactions to them and to improve our messages in order to communicate with them in the most appropriate way.”
— Ignacio Sbampato, Chief Sales & Marketing Officer at ESET
“Socialmetrix allowed us to approach and learn much more about our customers and thus about ‘our customers´ customers’, optimizing results in a much more efficient manner. It is an easy-to-use and very complete tool.”
— Alejandro DiPaola, CEO at DiPaola
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