In my opinion, Data Visualization (or Information Visualization) is a discipline with a variety of objectives and approaches that can be carried out via a range of outputs including statistical, artistic, cartographic, traffic measurement, medical simulation, etc. However, beyond its practical applications, in general it is usually carried out based on a few premises that [...]

Here’s CNN´s interview with Socialmetrix CEO Martín Enriquez, during which our report on twitter’s Post-Earthquake role was discussed.

A few days ago someone Retweeted a very good article called, “Where do I begin? Steps to follow for companies in social media”. This article, combined with a few  conversations with clients, left me thinking. I believe it’s not only important to know where to begin, but also, Why begin? Slowly, companies are beginning to [...]

A series of conferences related to “Efficient business management based on social information” took place yesterday at the University of Palermo. The event was a large success not only in terms of attendance but because we were able to achieve the aforementioned goal of generating sufficient interest in the subject amongst participants. We would like [...]

On March 10th, the Huffington Post wrote an article titled, “Why SMX Echo is the Leading Multicultural Social Media Monitoring Tool.” All of us at Socialmetrix would like to thank the author Ramón Nuez for the article, which we are very happy about and which motivates us to keep moving forwards with our work.

The communication paradigm has changed and marketing no longer involves one means of communication. Every message sent on the Internet initiates a vital dialog that a company needs to listen to in order to know what people are saying online. Socialmetrix and the University of Palermo invite you to broaden your understanding of topics related to [...]