Archivos mensuales: August 2010

The majority of companies have a Social Media strategy

I found a very interesting report based on the study conducted by King Fish Media, Hubspot and Junta 42. – Three-quarters (72%) of companies have a clear Social Media strategy – Of those that don’t (27%), 1% are undecided and 80% are considering having a clear strategy in the next 12 months. Only 11% of [...]

Is it possible to measure the influence of one media agency?

One of the topics that might be of interest to brands as well as agencies is the ability to measure the influence of a particular media agency or even author. Much has been said about the topic, however all of us continue to ask ourselves if it is possible or not. At Socialmetrix, the subject [...]


“Socialmetrix Echo has allowed us to analyze the results of our actions and releases, to understand our users reactions to them and to improve our messages in order to communicate with them in the most appropriate way.”

— Ignacio Sbampato, Chief Sales & Marketing Officer at ESET

“Socialmetrix allowed us to approach and learn much more about our customers and thus about ‘our customers´ customers’, optimizing results in a much more efficient manner. It is an easy-to-use and very complete tool.”

— Alejandro DiPaola, CEO at DiPaola

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