Archivos mensuales: September 2010

Types of Social Media Monitoring Platforms

The explosion in companies’ interest in social networks practically knocked down everything in it’s path. The industry grew very aggressively and in so short a period of time that today some of the tools and technologies are not even named. One example is monitoring platforms that have been called various things including Social Media Monitoring [...]

An ontological scanner in social networks

During his last visit to Chile, our CEO Martín Enríquez was interviewed for the 13th issue of the Boletín de la Asociación de Marketing Directo de Chile. There, they asked Martín, “Why is the development of marketing strategies centered in Social Media important?” Martín responded, “Because consumers are talking about brands and their products in [...]


“Socialmetrix Echo has allowed us to analyze the results of our actions and releases, to understand our users reactions to them and to improve our messages in order to communicate with them in the most appropriate way.”

— Ignacio Sbampato, Chief Sales & Marketing Officer at ESET

“Socialmetrix allowed us to approach and learn much more about our customers and thus about ‘our customers´ customers’, optimizing results in a much more efficient manner. It is an easy-to-use and very complete tool.”

— Alejandro DiPaola, CEO at DiPaola

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