Archivos mensuales: April 2011

What are people saying when they talk about BAFICI?

On the 17th of April, BAFICI (Buenos Aires Festival Internacional de Cine Independiente) came to an end, with around 300 000 people enjoying a festival that 13 years ago was regarded as being only of interest to a minority of cult film lovers and as the festival for quirky cinephiles, clad in designer black-framed glasses [...]

Why, how and for what purposes are Facebook and Twitter used in Latin America? – Social Media Mondays

On Monday April the 11th, 2011, the second edition of Social Media Mondays took place in Buenos Aires, where Tomás Sawada of Intellignos presented the results of a study the company carried out on Twitter and Facebook use in Latin America. Here we leave you with some of the charts that resulted from the research: [...]

Top 20 candidates and political parties, Argentina 2011

Based on Socialmetrix’s political monitoring solution, we generated the following reports on the political figures and parties related to the elections and electoral proceedings in Argentina in 2011. During the period that was covered, February and March of 2011, 141 142 mentions were monitored, taking into account only comments made on Argentine sites (in social [...]


“Socialmetrix Echo has allowed us to analyze the results of our actions and releases, to understand our users reactions to them and to improve our messages in order to communicate with them in the most appropriate way.”

— Ignacio Sbampato, Chief Sales & Marketing Officer at ESET

“Socialmetrix allowed us to approach and learn much more about our customers and thus about ‘our customers´ customers’, optimizing results in a much more efficient manner. It is an easy-to-use and very complete tool.”

— Alejandro DiPaola, CEO at DiPaola

Read more