Friday, March 30, 2012

Test SentiTweet prototype from Socialmetrix Labs

By socialmetrix
Posted in: New Features, Technology

Check out Socialmetrix Labs web and make a test in Spanish to see how SentiTweet works. As a demo it delivers a feedback of 15 tweets, as a sample of its ability to analyze thousands of tweets instantly

The ‘automatic sentiment analysis’ is a task that is becoming increasingly important as social networks grow. It consists of certain rules and procedures for classifying opinions without manual intervention. That is the reason why we are presenting the ‘SentiTweet’ prototype, a new tool that determines if an opinion on Twitter is positive, neutral or negative. Do you have to analyze many opinions instantly to assess the progress of your campaign or product? Need to show an appreciation trend graphic of your brand and compare it to other products? Do you want to identify users who are speaking good things about you? Are you worried about those tweets that suddenly began to criticize your product and you want to know right away? The automatic sentiment analysis is one of the strategies that can help you to decide.

We will continue sharing projects at Socialmetrix Labs, if you are interested in working with this type of technologies send us your personal data to .

Wednesday, March 7, 2012

New feature in Socialmetrix Echo: now you can tag!

By Marisol_Castillo
Posted in: Featured, New Features

Thanks to the feedback we get from our customers, we are constantly aware of the needs that show up regarding social media monitoring and we use this information to continue working towards offering a better service every day.

Searching for new features that could make Socialmetrix Echo´s reports even easier, today we are happy to announce some great news, we introduce “Tags”, and let´s see how it works and what it is useful for.

What is it?

The labels or tags are classifications that can be applied to all the captured opinions that you visualize in the platform.

To create a tab, go to any captured opinion and on the left panel you will see the “Tags” cell, select the “[+] New Tag” option.

You can choose the tag name and tag as many opinions as you need.


Why is useful?

This will let you identify, organize, group or associate them under the same name, to generate a sub classification and to use this label to generate reports or to export information.

You have two options to see the tagged opinions: by using the “Export comments” button you can export a file that now includes a column called “Tags” (it could be one tag or many). The other option is by a graph at Dashboard>Tags.


And there’s much more to come, so stay tuned…


Good analysis!

Marisol Castillo

Product Manager


Tuesday, February 7, 2012

Marketers can be abandoning techniques that are generating positive results.

By socialmetrix

A note from eMarketer based on an study carried on by the University of Massachusetts Dartmouth Center for Marketing Research reveled that the Inc. 500 fastest growing companies are continuing to increase their usage of some social media tools, while pulling back from others.

Nearly three-quarters of the companies studied were using LinkedIn in 2011, and almost half had adopted YouTube. Facebook, Twitter and Foursquare were up in 2011.

Compared to 2009–2010, the usage of blogs, online video in social media, message/bulletin boards, podcasting and Myspace were all down. There was also a 50% decrease from 2010 in Inc. 500 companies who said they used no social media marketing tools.

However Message and bulleting boards along with blogging are some of the tools that marketers are abandoning the most even when are still reported to be highly effective (at least for those companies that continue to use them). While a strong majority of respondents indicated they were having success with Twitter (86%) and Facebook (82%), this was lower than several other, less-popular services.
This could mean that marketers can be abandoning techniques that are generating properly results

However, it could also be a sign that marketers who have mastered these techniques are sticking with them, while those that have seen less success in these areas are pulling back from their efforts.
Those marketers who continue to blog are likely the ones who have seen the most blogging success, for example, while those who found blogging’s return on investment too low have likely moved on.

In addition, the overwhelming popularity of Facebook among marketers means that those with less social media marketing experience or sophistication are likely using it, perhaps pushing success rates down.

Sunday, October 23, 2011

Socialmetrix brings the pulse of 2011 Argentina’s Presidential Elections in real time

Socialmetrix invites you to visit its powerful platform to know, on real time, how do the Argentina’s Elections candidates are ranked on Twitter.

You can see different metrics on the most popular social network: how each candidate is positioned, amount of mentions received and most popular hashtags related to the subject. Also there is a chart that shows percent of women and men participating of the conversation on Twitter.

Access to the platform by following this link

Thursday, September 1, 2011

Socialmetrix and the Argentine Primary Elections

By socialmetrix
Posted in: Events, Featured, Politics, Press

The past August 14th 2011, Argentine citizens vote at a Primary Election model for the first time. At Socialmetrix we believe that the information is a right so we decided to create an open platform, specially for the occasion and accessible to everyone, about the volumes of tweets of each candidate, as showed at the following chart.

Argentinian Elections 2011

The result of this action was awesome, thousands of people and most important media where accessing to open information about the elections, in real time.


Article in Clarin

Article in Cronista

Article in Infobae

Wednesday, July 20, 2011

Check this out! Socialmetrix at Clarin’s Newspaper

By socialmetrix
Posted in: Press, Social Media

The Argentinean Newspaper Clarín published today a research carried on by Twitter through Socialmetrix Echo that compared on line vs traditional friendship, on the Friends ‘ Day celebration, happening today in Argentina and other countries in Latin America.

We appreciate that one of the most important Newspaper in Argentina has trusted our research! Thank you!

Monday, July 11, 2011

A visit from University of Notre Dame

By socialmetrix
Posted in: Events

A team from the University of Notre Dame ( came to Buenos Aires and spent one week at our office, performing some field tasks as part of a Marketing and Sales project to promote the expansion of the company.

Here is a picture of part of the Socialmetrix staff together with the University of Notre Dame ‘s team.

Thank you guys! And thank you Endeavor as well for making this meeting possible!

Equipo de Notre Dame en Socialmetrix

Wednesday, July 6, 2011

Five Days until Buenos Aires City Elections, What are people saying about the candidates on the Web?

By socialmetrix
Posted in: Politics, Press

· As displayed in the voting surveys, in social networks and online media, Pino Solanas and Daniel Filums fight for second place in the total number of mentions (positive, negative and neutrals, falling behind first place Mauricio Marcri).

· Mauricio Macri has more negative mentions than positive. However, the opposite is seen with opponents Daniel Filmus and Pino Solanas

Buenos Aires, July 6, 2011- Socialmetrix, the Social Media Analytics leader in Latin America, made a report on the leading three candidates of next Buenos Aires City Elections listed with the best vote intent, by monitoring opinions through online media and social networks in Argentina.

By using the Socialmetrix Echo tool from June 5 to July 4, a total of 6879 (positive, negative, and neutral) mentions were given about the candidates who will possibly be the future governance of the city.

Of the total mentions, 45.3% corresponds to Mauricio Macri, giving him the first place spot, following with Daniel Filmus with 27.4% and Pino Solanas with 27.3%. See Figure 1.













Analyzing only the positive mentions, Mauricio Macri continues to be in first place with 44.3%, followed by Daniel Filmus with 31.8% above Pino Solanas with 23.9%.

The same applies to the negative mentions. Macri receives the largest portion with 66.9% , followed by Daniel Filmus (18.2%) above Pino Solanas (14.9%).

In conclusion, if we compare the positive and negative mentions obtained by each candidate, the results indicate the following balances:
- Mauricio Macri: -22.6%
- Daniel Filmus: +13.6%
- Pino Solanas: +9.0%

On the other hand, the report shows that while peaks are detected in the total amount of mentions, the results show an increasing trend of references as it nears the date of the elections. See Figure 2.











Other results from the research:

When Pino Sonanas announced his candidacy on May 2nd, he received 78.3% of the daily mentions, followed by Mauricio Macri with 15.8% and Daniel Filmus with 5.8%.
When Mauricio Macri announced on May 13th via Twitter that Maria Eugenia Vidal would be his running mate, 75.8% of the daily mentions were about the current head of governement. Also that day, Pino Solanas received 14.6% of the mentions followed by Daniel Filmus with 9.6%.
When Daniel Filmus annouced his candidancy on May 21nd, 55% of the mentions referred to the return of the canidate to fight tthe city governance, while the Proyecto Sur added 24.9% mentions following Mauricio Macri with 20.1%.

Thursday, June 2, 2011

Top 10 brands in the States

By socialmetrix

Using Socialmetrix Brands with the filter “United States” we analyzed more than 2 million comments (May 2011) and generated the following report with the Top 10 most mentioned brands on the Internet.

Based on this report Google is the most mentioned brand with 9.40% Share of Voice followed by Apple (6.69%), Microsoft (5.17%), Samsung (5.05%), Youtube (4.42%), Best buy (3.98%), Blackberry (3.80%), Sony (3.32%), Amazon (2.48%) and Coca Cola (1.94%).

It is important to mention that Socialmetrix Brands search for Entities instead of just Keywords which means that it doesn’t matter if the people say “Coca Cola” or “Coke”, we capture the mention either way.

Top 10 Brands in the States

Top 10 Brands

Monday, May 9, 2011

Obama, Osama and Social Media

By socialmetrix
Posted in: Reports

Bin Laden was on the American Federal Bureau of Investigation’s (FBI) lists of Ten Most Wanted Fugitives and Most Wanted Terrorists for his involvement in the 1998 U.S. embassy bombings. In 2004 he claimed responsibility for the September 11, 2001 attacks on the United States. From 2001 to 2011 bin Laden was a major target of the War on Terror (Wikipedia).

The past 2nd of May 2011 Osama Bin Laden was Killed inside a secured private residential compound in Abbottabad, Pakistan, by U.S. Navy SEALs in a covert operation authorized by U.S. President Barack Obama.

The above mentioned fact caused several reactions from people all over the globe:

People from USA:

Bin laden USA

People from USA - Osama Bin Laden

People from the UK:

UK and Bin Laden

People from the UK - Osama Bin Laden


English speaking people:

Osama English

English speaking People - Osama Bin Laden


Spanish speaking people:

Osama in Spanish

Spanish speaking people - Osama Bin Laden


Portuguese speaking people:

Portuguese speaking people - Osama Bin Laden


Spanish speaking People from Latin America:

Osama Latam

Spanish speaking people Latam - Osama Bin Laden


Finally we analyzed the mood of the people while “talking” about about the President of the United States of America in Spanish, English and Portuguese. The result is the following chart:

Obama in twitter

Obama - likes (Yellow) and dislikes (Green) in twitter (More than half a million tweets)





“Socialmetrix Echo has allowed us to analyze the results of our actions and releases, to understand our users reactions to them and to improve our messages in order to communicate with them in the most appropriate way.”

— Ignacio Sbampato, Chief Sales & Marketing Officer at ESET

“Socialmetrix allowed us to approach and learn much more about our customers and thus about ‘our customers´ customers’, optimizing results in a much more efficient manner. It is an easy-to-use and very complete tool.”

— Alejandro DiPaola, CEO at DiPaola

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