Blog / Data Visualization

Types of Social Media Monitoring Platforms

The explosion in companies’ interest in social networks practically knocked down everything in it’s path. The industry grew very aggressively and in so short a period of time that today some of the tools and technologies are not even named. One example is monitoring platforms that have been called various things including Social Media Monitoring [...]

Tuesday, September 21, 2010 · Leave your comment

Extracting meaning from data

In my opinion, Data Visualization (or Information Visualization) is a discipline with a variety of objectives and approaches that can be carried out via a range of outputs including statistical, artistic, cartographic, traffic measurement, medical simulation, etc. However, beyond its practical applications, in general it is usually carried out based on a few premises that [...]

Thursday, March 18, 2010 · Leave your comment


“Socialmetrix Echo has allowed us to analyze the results of our actions and releases, to understand our users reactions to them and to improve our messages in order to communicate with them in the most appropriate way.”

— Ignacio Sbampato, Chief Sales & Marketing Officer at ESET

“Socialmetrix allowed us to approach and learn much more about our customers and thus about ‘our customers´ customers’, optimizing results in a much more efficient manner. It is an easy-to-use and very complete tool.”

— Alejandro DiPaola, CEO at DiPaola

Read more