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Marketers can be abandoning techniques that are generating positive results.

A note from eMarketer based on an study carried on by the University of Massachusetts Dartmouth Center for Marketing Research reveled that the Inc. 500 fastest growing companies are continuing to increase their usage of some social media tools, while pulling back from others. Nearly three-quarters of the companies studied were using LinkedIn in 2011, and [...]

Tuesday, February 7, 2012 · Leave your comment

Socialmetrix brings the pulse of 2011 Argentina’s Presidential Elections in real time

Socialmetrix invites you to visit its powerful platform to know, on real time, how do the Argentina’s Elections candidates are ranked on Twitter. You can see different metrics on the most popular social network: how each candidate is positioned, amount of mentions received and most popular hashtags related to the subject. Also there is a [...]

Sunday, October 23, 2011 · Leave your comment

Top 10 brands in the States

Using Socialmetrix Brands with the filter “United States” we analyzed more than 2 millions comments (May 2011) and generated the following report with the Top 10 most mentioned brands in the Internet.

Thursday, June 2, 2011 · Leave your comment

Thoughts on Ernesto Sábato

There are books that one forgets easily, almost immediately after having read them. Others leave behind a small memory of a landscape, character or situation. But there are very few that immediately leave us with a feeling of intimacy so strong that we feel as if they are our own work; books that leave behind [...]

Monday, May 2, 2011 · Leave your comment

What are people saying when they talk about BAFICI?

On the 17th of April, BAFICI (Buenos Aires Festival Internacional de Cine Independiente) came to an end, with around 300 000 people enjoying a festival that 13 years ago was regarded as being only of interest to a minority of cult film lovers and as the festival for quirky cinephiles, clad in designer black-framed glasses [...]

Monday, April 18, 2011 · Leave your comment

Why, how and for what purposes are Facebook and Twitter used in Latin America? – Social Media Mondays

On Monday April the 11th, 2011, the second edition of Social Media Mondays took place in Buenos Aires, where Tomás Sawada of Intellignos presented the results of a study the company carried out on Twitter and Facebook use in Latin America. Here we leave you with some of the charts that resulted from the research: [...]

Wednesday, April 13, 2011 · Leave your comment

It’s Valentine’s Day in Latin America

If in many countries in the region (Latin America) the term San Valentin is now used more so than El día de los enamorados, in many others the latter is primarily used. This year almost 80% of tweets (of a total of 21 896 tweets) in Spanish referred to the day as San Valentin. Taking [...]

Tuesday, February 15, 2011 · Leave your comment

Mubarak and the fade-out effect

A while ago I mentioned a metric called Fade out that we’re using at Socialmetrix to measure the impact of a news item. This metric measures the rate at which the interest in a news item fades over time (in this case interest is measured by the numbers of tweets the item generates). In this [...]

Monday, February 14, 2011 · 2 comments

The majority of companies have a Social Media strategy

I found a very interesting report based on the study conducted by King Fish Media, Hubspot and Junta 42. – Three-quarters (72%) of companies have a clear Social Media strategy – Of those that don’t (27%), 1% are undecided and 80% are considering having a clear strategy in the next 12 months. Only 11% of [...]

Tuesday, August 31, 2010 · Leave your comment

Even at the peak of his popularity, Paul the Octopus ranks below Maradona

Paul, the famous octopus known for his predictions on the results of the confrontations between world teams is at his most popular, being one of the most talked about topics related to the matches. Even so, Paul the Octopus does not reach the popularity of the Argentinean coach, Diego Armando Maradona (one of the most [...]

Saturday, July 10, 2010 · Leave your comment


“Socialmetrix Echo has allowed us to analyze the results of our actions and releases, to understand our users reactions to them and to improve our messages in order to communicate with them in the most appropriate way.”

— Ignacio Sbampato, Chief Sales & Marketing Officer at ESET

“Socialmetrix allowed us to approach and learn much more about our customers and thus about ‘our customers´ customers’, optimizing results in a much more efficient manner. It is an easy-to-use and very complete tool.”

— Alejandro DiPaola, CEO at DiPaola

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