Blog / Information & Reports

The minute-by-minute graph of the Brazil-Holland match

Here we leave you with the minute-by-minute graph of the Brazil vs. Holland match. Source: Twitter. Period: 10 am to 3 pm

Saturday, July 3, 2010 · Leave your comment

The focus is now on the round of 16

If yesterday the internauts were primarily speaking about the matches played, the focus of online discussion is now turning towards the round of 16. The main negative topic was related to the performance of the Italian team. The Mexican team was the subject of the main positive topic.            

Monday, June 21, 2010 · Leave your comment

The world cup is here and people are already talking about it!

At Socialmetrix we are listening to what is being said in relation to the world cup and it’s very interesting. If you are from the media or a blog and you want to receive the reports that we are producing with the Universidad de Palermo on Social Media and World Cup 2010 register here! Information [...]

Saturday, June 19, 2010 · Leave your comment

B2C marketers more “social” than B2B marketers

According to a report by digital marketing agency White Horse (published by eMarketer) B2BMarketers (business to business) have not been working all that hard, or better said, not in the area of Social Marketing, compared to their “brothers” the B2C Marketers (business to consumer). However, B2B marketers are more active, meaning they have Social Media [...]

Friday, May 28, 2010 · Leave your comment

Small businesses plan to grow with the help of social media

According to a report published by eMarketer, 36% of U.S. small businesses plan to use Social Media Web sites, primarily Twitter, Facebook and Linkedin. Companies that provide E-mail Marketing solutions say that they find their small-business clients to be optimistic regarding their economic projections for the year 2010, and 70% were expecting to see economic [...]

Thursday, May 27, 2010 · Leave your comment

Build brand reliability with “sophisticated consumers”

The Internet and its associated technologies have resulted in consumers becoming more sophisticated. According to the report “Your Brand: At Risk or Ready for Growth” published by Alterian, technological change has caused consumers to become cynical. Almost all of the study’s respondents conducted their own research and made comparisons before purchasing a product. Seventy-one percent [...]

Wednesday, May 26, 2010 · Leave your comment

By 2014, more than 65% of Internet users will regularly use social networks

According to eMarketer’s “Social Networks Demographics and Usage” report, by the year 2014 more than two-thirds of Internet users around the world will be regularly using social networks. That adolescents and young adults use social networks is old news. What’s new is related to adults, who are invading social networks. “The connections and interactions that [...]

Tuesday, May 25, 2010 · Leave your comment

SMXEcho much more than Social Network Monitoring

Without a doubt one of the most frequently heard words today in the Digital Marketing industry is SocialMedia. If we could see a cloud of the tags of terms, SocialMedia would be the largest of all (possibly along with Twitter and Facebook). I think it’s important that we separate some of the terms that today [...]

Friday, May 14, 2010 · 4 comments

Testimonials

“Socialmetrix Echo has allowed us to analyze the results of our actions and releases, to understand our users reactions to them and to improve our messages in order to communicate with them in the most appropriate way.”

— Ignacio Sbampato, Chief Sales & Marketing Officer at ESET

“Socialmetrix allowed us to approach and learn much more about our customers and thus about ‘our customers´ customers’, optimizing results in a much more efficient manner. It is an easy-to-use and very complete tool.”

— Alejandro DiPaola, CEO at DiPaola

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