Blog / Online Marketing

A good recipe requires the precise amount of each ingredient

Tomorrow I’ll be giving a talk on Social Media and E-mail Marketing so I thought it would be interesting to demystify this supposed rivalry. Since Social Media’s use by companies has became all the rage, there have been supporters and critics of both Social Media and E-mail Marketing, with the debate being “one or the [...]

Monday, October 25, 2010 · Leave your comment

Disambiguation: what is it and why is it so important?

The importance of “listening to what is being said” about us, our brands, products, etc. is already quite clear. Today, there are many platforms that make it possible to carry out this type of monitoring. At Socialmetrix, one of the developments that we are particularly focused on in the Socialmetrix echo platform is the disambiguation [...]

Friday, October 15, 2010 · Leave your comment

Types of Social Media Monitoring Platforms

The explosion in companies’ interest in social networks practically knocked down everything in it’s path. The industry grew very aggressively and in so short a period of time that today some of the tools and technologies are not even named. One example is monitoring platforms that have been called various things including Social Media Monitoring [...]

Tuesday, September 21, 2010 · Leave your comment

The majority of companies have a Social Media strategy

I found a very interesting report based on the study conducted by King Fish Media, Hubspot and Junta 42. – Three-quarters (72%) of companies have a clear Social Media strategy – Of those that don’t (27%), 1% are undecided and 80% are considering having a clear strategy in the next 12 months. Only 11% of [...]

Tuesday, August 31, 2010 · Leave your comment

B2C marketers more “social” than B2B marketers

According to a report by digital marketing agency White Horse (published by eMarketer) B2BMarketers (business to business) have not been working all that hard, or better said, not in the area of Social Marketing, compared to their “brothers” the B2C Marketers (business to consumer). However, B2B marketers are more active, meaning they have Social Media [...]

Friday, May 28, 2010 · Leave your comment

Small businesses plan to grow with the help of social media

According to a report published by eMarketer, 36% of U.S. small businesses plan to use Social Media Web sites, primarily Twitter, Facebook and Linkedin. Companies that provide E-mail Marketing solutions say that they find their small-business clients to be optimistic regarding their economic projections for the year 2010, and 70% were expecting to see economic [...]

Thursday, May 27, 2010 · Leave your comment

SMXEcho much more than Social Network Monitoring

Without a doubt one of the most frequently heard words today in the Digital Marketing industry is SocialMedia. If we could see a cloud of the tags of terms, SocialMedia would be the largest of all (possibly along with Twitter and Facebook). I think it’s important that we separate some of the terms that today [...]

Friday, May 14, 2010 · 4 comments

Monitoring Social Media: a lot more than collecting opinions

From traditional search engines, Google Alerts, and the analysis of search tendencies in Twitter, through to corporate tools—such as those of Socialmetrix—that capture and present information from different online sources, viewing it as positive or negative, obtaining information is within arm’s reach. In recent years, the information that we count on has not only increased [...]

Wednesday, December 2, 2009 · 1 comment

Online retailers focusing on social media

On September 29th, eMarketer published an interesting article called “Community and Social Media Study” based on a report by e-tailing Group and PowerReviews. The article discusses the extent to which Online Retailers have adopted Social Media. According to the study, more than half of Online Retailers use five of the 10 community or social media [...]

Wednesday, September 30, 2009 · Leave your comment

Social media marketing: if a brand doesn’t do it, the users will

A few months ago an interesting “Social Media Marketing campaign” was initiated online for a major airline. Today, the YouTube video, which is more than 4 minutes in length, has been viewed more than 5 million times. The “campaign” is for United Airlines. However, it was not created by United Airlines but by user and [...]

Wednesday, September 2, 2009 · Leave your comment


“Socialmetrix Echo has allowed us to analyze the results of our actions and releases, to understand our users reactions to them and to improve our messages in order to communicate with them in the most appropriate way.”

— Ignacio Sbampato, Chief Sales & Marketing Officer at ESET

“Socialmetrix allowed us to approach and learn much more about our customers and thus about ‘our customers´ customers’, optimizing results in a much more efficient manner. It is an easy-to-use and very complete tool.”

— Alejandro DiPaola, CEO at DiPaola

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