Blog / Online Reputation

Socialmetrix brings the pulse of 2011 Argentina’s Presidential Elections in real time

Socialmetrix invites you to visit its powerful platform to know, on real time, how do the Argentina’s Elections candidates are ranked on Twitter. You can see different metrics on the most popular social network: how each candidate is positioned, amount of mentions received and most popular hashtags related to the subject. Also there is a [...]

Sunday, October 23, 2011 · Leave your comment

Blues clubs and the effect of message amplification

A while ago I published the post ”SMXEcho mucho más que Monitoreo de Redes Sociales” where I explained, amongst other things, the effect of attraction in social networks using “Lloyd’s of London” (Lloyd’s Coffee House) as an analogy. This time I’ll make use of a very interesting article titled “Legend” from the American Airlines magazine “American [...]

Monday, November 8, 2010 · Leave your comment

Disambiguation: what is it and why is it so important?

The importance of “listening to what is being said” about us, our brands, products, etc. is already quite clear. Today, there are many platforms that make it possible to carry out this type of monitoring. At Socialmetrix, one of the developments that we are particularly focused on in the Socialmetrix echo platform is the disambiguation [...]

Friday, October 15, 2010 · Leave your comment

Types of Social Media Monitoring Platforms

The explosion in companies’ interest in social networks practically knocked down everything in it’s path. The industry grew very aggressively and in so short a period of time that today some of the tools and technologies are not even named. One example is monitoring platforms that have been called various things including Social Media Monitoring [...]

Tuesday, September 21, 2010 · Leave your comment

Is it possible to measure the influence of one media agency?

One of the topics that might be of interest to brands as well as agencies is the ability to measure the influence of a particular media agency or even author. Much has been said about the topic, however all of us continue to ask ourselves if it is possible or not. At Socialmetrix, the subject [...]

Saturday, August 7, 2010 · 1 comment

Monitoring Social Media: a lot more than collecting opinions

From traditional search engines, Google Alerts, and the analysis of search tendencies in Twitter, through to corporate tools—such as those of Socialmetrix—that capture and present information from different online sources, viewing it as positive or negative, obtaining information is within arm’s reach. In recent years, the information that we count on has not only increased [...]

Wednesday, December 2, 2009 · 1 comment

Online retailers focusing on social media

On September 29th, eMarketer published an interesting article called “Community and Social Media Study” based on a report by e-tailing Group and PowerReviews. The article discusses the extent to which Online Retailers have adopted Social Media. According to the study, more than half of Online Retailers use five of the 10 community or social media [...]

Wednesday, September 30, 2009 · Leave your comment

Social media marketing: if a brand doesn’t do it, the users will

A few months ago an interesting “Social Media Marketing campaign” was initiated online for a major airline. Today, the YouTube video, which is more than 4 minutes in length, has been viewed more than 5 million times. The “campaign” is for United Airlines. However, it was not created by United Airlines but by user and [...]

Wednesday, September 2, 2009 · Leave your comment

Socialmetrix receives special mention at la Red Innova

More than 300 companies from across Latin America participated in the competition organized by La Red Innova. All of the companies had been started recently and were distinguished for being innovative in the field of technology and having a large potential for growth. After having been selected as one of the 15 companies to be invited [...]

Thursday, June 18, 2009 · Leave your comment

Transforming code into information that is relevant for decision making

When I began my career as a Market Research Analyst and Marketer, I had the opportunity to participate in all of the stages of a conventional market research project. Besides being a very interesting experience, it allowed me to understand the whole process behind the report that I usually received and used to make decisions. [...]

Saturday, March 28, 2009 · 2 comments


“Socialmetrix Echo has allowed us to analyze the results of our actions and releases, to understand our users reactions to them and to improve our messages in order to communicate with them in the most appropriate way.”

— Ignacio Sbampato, Chief Sales & Marketing Officer at ESET

“Socialmetrix allowed us to approach and learn much more about our customers and thus about ‘our customers´ customers’, optimizing results in a much more efficient manner. It is an easy-to-use and very complete tool.”

— Alejandro DiPaola, CEO at DiPaola

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