Blog / Online Reputation

Reputation = ?

The reputation of a brand is formed by each small detail, each action, each message communicated and each message omitted, each question left unanswered, each unsatisfied client. Rereading some articles on brand reputation and image and how an audience abandons certain brands based on information that circulates on the Internet, I remembered an aphorism from [...]

Thursday, February 19, 2009 · Leave your comment

Conquer

Over the past few days I’ve had a number of conversations which concluded with the idea that, “It’s difficult to conquer the person you want the most.” Far from romantic content, the conversations revolved around the way that brands try to “conquer” new clients. The ideas that circulated were more or less the following: We [...]

Friday, January 30, 2009 · Leave your comment

BarCamp Buenos Aires 2008

Martín Enriquez and Gustavo Arjones presented Socialmetrix and spoke about Online reputation at Barcamp Buenos Aires, 2008, which took place at Microsoft’s offices on the 18th of October.

Tuesday, October 21, 2008 · Leave your comment

Socialmetrix at Search Marketing Expo Buenos Aires (SMX)

SMX Buenos Aires took place on October 1st. Socialmetrix CEO Martín Enriquez participated in the panel “Online Reputation management”. He spoke on changes in the communication paradigm of brands towards it’s clients, the necessity of dialog, and how it is now indispensable to count on tools that make it possible to listen to what users [...]

Monday, October 6, 2008 · 1 comment

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