Blog / ROI

Real-time management the key to ROI

Information must always have an objective. The same can be said for making decisions and monitoring actions. If we manage information that does not have any of the aforementioned objectives, my recommendation would be to not waste any more time doing so. In conventional Marketing, the cycles of Analysis and decision-making are generally fairly long. [...]

Tuesday, February 16, 2010 · Leave your comment

ROI in Social Media, in money.

When asked the question, “What is the return on investment in Social Media?” we frequently respond by making use of the Internet itself, through metrics and variables. However, it is difficult to represent the money represented by these metrics in the ROI equation. Anyone who invests money expects to see a return on the investment [...]

Monday, January 18, 2010 · Leave your comment

ROI on Market Research can or can’t be measured

Market research has always been considered an expense. This is primarily because it’s not possible to measure return on investment in a direct manner. As a result, investment is generally made in areas in which return can be measured more easily. Research can determine which products have the best possibility of success in the market [...]

Monday, August 25, 2008 · 1 comment


“Socialmetrix Echo has allowed us to analyze the results of our actions and releases, to understand our users reactions to them and to improve our messages in order to communicate with them in the most appropriate way.”

— Ignacio Sbampato, Chief Sales & Marketing Officer at ESET

“Socialmetrix allowed us to approach and learn much more about our customers and thus about ‘our customers´ customers’, optimizing results in a much more efficient manner. It is an easy-to-use and very complete tool.”

— Alejandro DiPaola, CEO at DiPaola

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