Blog / Social Media

Socialmetrix brings the pulse of 2011 Argentina’s Presidential Elections in real time

Socialmetrix invites you to visit its powerful platform to know, on real time, how do the Argentina’s Elections candidates are ranked on Twitter. You can see different metrics on the most popular social network: how each candidate is positioned, amount of mentions received and most popular hashtags related to the subject. Also there is a [...]

Sunday, October 23, 2011 · Leave your comment

Check this out! Socialmetrix at Clarin’s Newspaper

The Argentinean Newspaper Clarín published today a research carried on by Twitter through Socialmetrix Echo that compared on line vs traditional friendship, on the Friends ‘ Day celebration, happening today in Argentina and other countries in Latin America. We appreciate that one of the most important Newspaper in Argentina has trusted our research! Thank you! [...]

Wednesday, July 20, 2011 · Leave your comment

Top 20 candidates and political parties, Argentina 2011

Based on Socialmetrix’s political monitoring solution, we generated the following reports on the political figures and parties related to the elections and electoral proceedings in Argentina in 2011. During the period that was covered, February and March of 2011, 141 142 mentions were monitored, taking into account only comments made on Argentine sites (in social [...]

Friday, April 1, 2011 · 1 comment

First Socialmetrix TV program

Thanks to Claudio Regis (our idol at  Dominio Digital) and his producer for their brilliant production job, as well as to Pablo Corral and Vero Puente of Movistar, today we have the first Socialmetrix TV program. For this first edition we have invited the leaders of the Movistar Social Media team, one of the most [...]

Monday, March 21, 2011 · 6 comments

Blues clubs and the effect of message amplification

A while ago I published the post ”SMXEcho mucho más que Monitoreo de Redes Sociales” where I explained, amongst other things, the effect of attraction in social networks using “Lloyd’s of London” (Lloyd’s Coffee House) as an analogy. This time I’ll make use of a very interesting article titled “Legend” from the American Airlines magazine “American [...]

Monday, November 8, 2010 · Leave your comment

A good recipe requires the precise amount of each ingredient

Tomorrow I’ll be giving a talk on Social Media and E-mail Marketing so I thought it would be interesting to demystify this supposed rivalry. Since Social Media’s use by companies has became all the rage, there have been supporters and critics of both Social Media and E-mail Marketing, with the debate being “one or the [...]

Monday, October 25, 2010 · Leave your comment

In Twitter, send Tinelli

While reading Tweets yesterday I saw one by Gabriela Pellegrino that I found interesting: @gabypellegrino According to a Weblosophy report, Fort surpasses Tinelli in blog, Twitter, Youtube and Google mentions (pdf) I decided to go to our platform Socialmetrix Echo which monitors different Latin American TV programs and actors, to see if at some [...]

Friday, October 22, 2010 · Leave your comment

Disambiguation: what is it and why is it so important?

The importance of “listening to what is being said” about us, our brands, products, etc. is already quite clear. Today, there are many platforms that make it possible to carry out this type of monitoring. At Socialmetrix, one of the developments that we are particularly focused on in the Socialmetrix echo platform is the disambiguation [...]

Friday, October 15, 2010 · Leave your comment

Socialmetrix: Endeavor Entrepreneurs

Juan Manuel Damia, Gustavo Arjones and Martín Enríquez, Socialmetrix’s founding members, were selected as Endeavor Entrepreneurs at Endeavor’s International Selection Panel Nº36 which took place recently in California, USA, as is mentioned in TechCrunch. Being an Endeavor Entrepreneur is an enormous pride. Endeavor promotes the transformation of talented, ethical and innovative entrepreneurs with growth potential, as [...]

Saturday, October 2, 2010 · 3 comments

Types of Social Media Monitoring Platforms

The explosion in companies’ interest in social networks practically knocked down everything in it’s path. The industry grew very aggressively and in so short a period of time that today some of the tools and technologies are not even named. One example is monitoring platforms that have been called various things including Social Media Monitoring [...]

Tuesday, September 21, 2010 · Leave your comment


“Socialmetrix Echo has allowed us to analyze the results of our actions and releases, to understand our users reactions to them and to improve our messages in order to communicate with them in the most appropriate way.”

— Ignacio Sbampato, Chief Sales & Marketing Officer at ESET

“Socialmetrix allowed us to approach and learn much more about our customers and thus about ‘our customers´ customers’, optimizing results in a much more efficient manner. It is an easy-to-use and very complete tool.”

— Alejandro DiPaola, CEO at DiPaola

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