Buenos Aires, August 17, 2011- Socialmetrix, the Socia Media Analytics company leader in Latin America, announced today it has joined the WAA, Web Analytics Association, as Premier Corporate Partner, to help shape the evolution of the digital marketing industry.

WAA ‘s mission, founded in 2004, is to lead and support its members through quality education, standards development and best practices, conducting research and promoting advances in the industry. The organization has more than 1.500 members worldwide, representing forty countries and a broad spectrum of expertise.

Socialmetrix is a pioneer company in Latin America on the develpment of technology to provide Market Intelligence Solutions through the research and analysis of CGM (Consumer Generated Media) and traditional media online.

As today, Socialmetrix has clients all over America, including Brazil, Mexico and USA, analyzing online information on English, Spanish and Portuguese and has partnerships with some of the biggest marketing and PR agencies in the world.

WAA is the leader, spokesperson, and guardian of the web analytics profession and is owned and run by members for the benefit of members. Members of the WAA receive access to web analytics best practices, current and relevant industry information, local and global networking opportunities, key resources, valuable research, standards, discounts to industry events and publications and participation with social media groups. WAA members are also given the opportunity to get involved with relevant industry legislation and they may choose to participate in the strengthening of the trade through certification programs.

Peter Sanborn, president of the WAA, stated, “On behalf of the WAA Board and members, we welcome Socialmetrix to the association. The strength and success of WAA is generated from and through members. The more companies who participate in the WAA, including both vendors and practitioners, the association will be better positioned to lead the industry and profession.”

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About Socialmetrix

Socialmetrix is a Social Media Analytics company leader in Latin America. Its solutions focus on providing information ready to use, relevant and accessible for effective decision making throughout the entire value chain of the company.

Founded in 2008, Socialmetrix has been awarded in various competitions for innovation. In 2009, it received a special mention in the Innovation Network as one of the most innovative companies in Latin America, and in 2010 the team was awarded “Emerging Entrepreneur of the Year Endeavor 2010.”