The company used the Socialmetrix tool Echo to conduct an on line research investigation that could help improve the brand positioning in the region. They discovered issues and insights about the business and the brand and later designed an action plan that generated a 40% increase on sales.
1 July 2012 | Socialmetrix sponsor of IAB Conecta 2012 – Mexico
“Socialmetrix Echo has allowed us to analyze the results of our actions and releases, to understand our users reactions to them and to improve our messages in order to communicate with them in the most appropriate way.”
“Socialmetrix allowed us to approach and learn much more about our customers and thus about ‘our customers´ customers’, optimizing results in a much more efficient manner. It is an easy-to-use and very complete tool.”