Socialmetrix – EN

Socialmetrix Echo

1. Do I need to install anything on my computer to access the information?
2. How do I access the platform?
3. How does the platform work?
4. What kind of reports does Socialmetrix provide?
5. How often will I receive a report?
6. What type of information does Socialmetrix monitor?
7. In which countries does Socialmetrix provide services?
8. Is Socialmetrix able to monitor comments in other languages or only in Spanish?
9. Does Socialmetrix monitor all Web sites?
10. Can Socialmetrix monitor the sites of one specific country?
11. Does Socialmetrix work with Keywords?
12. Can Socialmetrix monitor the reputation of brands?
13. Can Socialmetrix monitor the reputation of products?
14. Can Socialmetrix monitor the reputation of people?
15. Can Socialmetrix monitor the impact of communication initiatives?
16. How does Socialmetrix classify people’s opinions?
17. How does Socialmetrix carry out the classification of people’s opinions?
18. How precise is the classification of information?
19. Once I contract the service, when can I access the platform?
20. How soon will it be possible to retrieve information?
21. What information can Socialmetrix provide about the users who publish their opinions?
22. How often is the information updated?
23. Can the platform be set up to send alerts on specific topics or events?
24. Is it possible to export information provided by the tool?
25. Can Socialmetrix monitor Facebook, Twitter and YouTube?
26. What information does Socialmetrix monitor within Facebook?
27. Can Socialmetrix monitor information in Facebook user profiles?
28. Can Socialmetrix monitor Twitter?
29. Once the service has been contracted, can I select additional brands or products to be monitored?
30. Who defines the sources to be monitored?
31. Can I add new sources at any time?
32. How long does it take to add new sources to the platform?
33. Can someone from my team make changes to the configuration of the platform or can this only be done by the IT department at Socialmetrix?
34. How is the Influence Index calculated by source?
35. How many usernames will I get once the setup period is finalized?
36. What steps should I take to set up the service?
37. What official steps must be taken to contract the service?
38. What is the first step once the contract has been signed?
39. Does Socialmetrix provide services to companies in the same industry or are their restrictions with respect to this?
40. What happens to information once the contract has ended?
41. What can I do if I have any problems with the platform?
42. Once the platform is set up, will Socialmetrix analyze the information obtained and make recommendations on what actions to take?
43. Does Socialmetrix work with any partners that analyze the information provided by the platform?
44. What is the cost of Socialmetrix Echo?
45. How does Socialmetrix distinguish itself from the competition?
46. Why choose Socialmetrix Echo?

Do I need to install anything on my computer to access the information?

No. Socialmetrix tools function as SAAS, which means that you can access the online monitoring tools from any computer connected to the Internet, 24 hours a day, 365 days a year.

How do I access the platform?

You can access the reporting platform via a URL address and the username and password provided to you by Socialmetrix when you sign up for the service.

How does the platform works?

The platform captures information from selected sources (traditional Web sites and social networks), interprets it and then transforms it into blocks of information. Each block of information is organized according to content and the client’s requirements. The relevant information is filtered from that which is not of use to the client. Next the messages are categorized according to the meaning of their content and the opinions that they express. Finally, the results are presented in an intuitive interface.

What kind of reports does Socialmetrix provide?

Socialmetrix Echo provides reports on tendencies and on the relevance and volume of information. These kinds of reports are organized into different modules according to the type of information they are analyzing, whether it be brands, products, authors, sources etc.

How often will I receive a report?

The information is constantly updated on the online platform, making it possible to generate reports at any time. Only in exceptional cases does Socialmetrix provide static reports.

What type of information does Socialmetrix monitor?

Socialmetrix monitors information related to reputation, tendencies, volume, influence of sources etc., that is related to the brands, products, campaigns or political candidates that the client would like to monitor.

In which countries does Socialmetrix provide services?

Currently, Socialmetrix is able to provide information and online media monitoring services in any country in which Spanish, English, Portuguese, French, Italian or German is spoken.

Is Socialmetrix able to monitor comments in other languages or only in Spanish?

Socialmetrix monitors information in Spanish, English and Portuguese.

Does Socialmetrix monitor all Web sites?

Socialmetrix is able to monitor any site whose content is formatted for RSS feeds. The selection of sites that will be monitored for a client is based on the relevance of the information they contain.

Can Socialmetrix monitor the sites of one specific country?

Yes, it is possible to monitor local sites in one country or specific region.

Does Socialmetrix work with Keywords?

Socialmetrix developed its own Ontology Matching technology, which, unlike the Keyword Counting model, makes it possible to identify all of the information related to brands and products, as well as the relationships that exist between this information and the characteristics of the product, campaign etc.

Can Socialmetrix monitor the reputation of brands?

Yes, the reputation of a brand is monitored through user comments and opinions about the brand and the related positive and negative tendencies.

Can Socialmetrix monitor the reputation of products?

Yes, in the same way that a brand’s reputation is monitored, the reputation of a product is monitored through user comments and opinions about the specific product and the related positive and negative tendencies.

Can Socialmetrix monitor the reputation of people?

Yes, in the same way that a brand’s reputation is monitored, the reputation related to a person’s name or pseudonyms is monitored through user comments and opinions about the person and the related positive and negative tendencies.

Can Socialmetrix monitor the impact of communication initiatives?

Yes, communication initiatives can be monitored as topics in and of themselves, or they can be analyzed for their impact on the volume and tendencies of related brands or products.

How does Socialmetrix classify people’s opinions?

Opinions are classified first by the object of people’s comments, and then as positive, negative or neutral based on the sentiment related to the object of analysis.

How does Socialmetrix carry out the classification of people’s opinions?

The process of classifying opinions is carried out using machine learning algorithms designed to understand natural language and the way in which users express themselves in relation to a specific industry, country or client.

How precise is the classification of information?

Socialmetrix uses machine learning algorithms capable of understanding natural language and achieving greater than 80% accuracy in sentiment classification.

Once I contract the service, when can I access the platform?

Socialmetrix Echo requires a personalized configuration period (setup) of 2 to 3 weeks. Once the setup is finalized, you will be able to access the platform.

How soon will it be possible to retrieve information?

Socialmetrix begins to process information once the contract is signed.

What information can Socialmetrix provide about the users who publish their opinions?

Since Socialmetrix captures information that Internet users share publicly, private information about these users is not available to be captured.

How often is the information updated?

The information is constantly updated.

Can the platform be set up to send alerts on specific topics or events?

Socialmetrix uses the most advanced alert module on the market in the form of RSS feeds. New information related to a specific brand, product or topic, filtered by source, sentiment, region etc. according to the client’s requirements is sent to selected e-mail addresses as often as desired.

Is it possible to export information provided by the tool?

Information can be exported in image or table format.

Can Socialmetrix monitor Facebook, Twitter and YouTube?

Socialmetrix can monitor all social networks. Because of the privacy policies of each network, only information authorized by users and groups as public is captured.

What information does Socialmetrix monitor within Facebook?

Within Facebook, all opinions and comments made by users on Fan and Group pages that are open to the public are captured.

Can Socialmetrix monitor information in Facebook user profiles?

Information in Facebook profiles is personal and is protected by Facebook’s privacy policies. Socialmetrix only displays the names of users who comment publicly.

Can Socialmetrix monitor Twitter?

Yes, Socialmetrix monitors Twitter in a unique, real-time format. It is possible to search for concrete terms in order to detect messages and the evolution in the volume of messages containing these terms. The platform has a special Twitter Analytics module that is able to perform in-depth tracking of different Twitter users and identify the level of participation of each, whether it be their comments or those of competitors. The module also makes it possible to identify benchmarks, define objectives and measure the results of generated actions in a simple and intuitive manner.

Once the service has been contracted, can I select additional brands or products to be monitored?

Yes, the initial scope is just the beginning. Once preliminary information is analyzed, new topics or products relevant to users are discovered. Adding new objects to the scope of analysis may require an additional fee if it was not originally included.

Who defines the sources to be monitored?

Socialmetrix has its own base of information with more than a million sources. If the client wishes, they may select other specific sources of interest for monitoring.

Can I add new sources at any time?

Yes, Socialmetrix is constantly searching for and discovering new sources of information. When a new source is detected by the research team, it is added to the list for monitoring.

How long does it take to add new sources to the platform?

When a new source is detected or requested by the client, there is a period of 48 to 72 hours before the information from that source is captured and presented.

Can someone from my team make changes to the configuration of the platform or can this only be done by the IT department at Socialmetrix?

Yes, the search and discovery of new sources is constant. When a new source is detected by the Research Team of Socialmetrix, is incorporated into the monitoring.

How is the Influence Index calculated by source?

The Influence Index takes into consideration 3 variables for each source: estimated traffic, page rank (a variable which indicates how easy it is for a user to find the site when searching for information) and finally, the amount of user interactions for each new post or article within the source.

How many usernames will I get once the setup period is finalized?

Once the initial setup is finalized, you will be given up to 5 usernames. If necessary, you may request additional usernames. This may require an additional fee.

What steps should I take to set up the service?

Contact a sales representative or one of Socialmetrix’s partners and request a quote on what you would like to monitor. Socialmetrix will generate the initial scope and a business proposal. Once the proposal is approved there is an initial configuration period of 2 to 3 weeks before the service is activated.

What official steps must be taken to contract the service?

The business proposal must be accepted and the contract signed by both parties.

What is the first step once the contract has been signed?

The research team at Socialmetrix sets up the platform and presents a report of initial findings to the client. The platform’s intuitive and easy-to-access interface means that training is not necessary, however it is available as an enhancement.

Does Socialmetrix provide services to companies in the same industry or are their restrictions with respect to this?

There are no restrictions. Socialmetrix provides monitoring services to companies in the same industry, maintaining confidentiality with respect to the business, structure of information and scope of the service provided.

What happens to information once the contract has ended?

In the event of cancellation of the contract, captured information will not continue to be updated and access to the web platform will be disabled. Captured information is saved for up to 6 months, so it is possible to restart the service within this period of time without losing any information.

What can I do if I have any problems with the platform?

If you have any problems accessing the platform or the information contained within, you can e-mail support@socialmetrix.com, or contact your account executive directly. They will put you in touch with the necessary department in order to resolve your problem as soon as possible.

Once the platform is set up, will Socialmetrix analyze the information obtained and make recommendations on what actions to take?

No. Only when considered necessary, will Socialmetrix make suggestions in order to optimize information

Does Socialmetrix work with any partners that analyze the information provided by the platform?

Socialmetrix works with some of the best-known web analytics, marketing and advertising agencies in the world. Visit the Partners section of our Web site for their contact information.

What is the cost of Socialmetrix Echo?

Socialmetrix Echo has an initial configuration cost and a monthly service cost thereafter. If the service is contracted through one of our partners, the partner will establish the conditions of the contract with the client.

How does Socialmetrix distinguish itself from the competition?

Unlike other tools on the market today, Socialmetrix has its own flexible information-capturing platform that includes disambiguation and sentiment analysis. After the capturing process is complete, information is presented in an intuitive interface.

Why choose Socialmetrix Echo?

Socialmetrix Echo is the top online information monitoring and investigation tool. It allows the client to access information that reveals what the online audience wants, needs and demands from its products and services, and also from those of its competitors. It provides ready-to-use, relevant and easily accessed information that enables effective decision making throughout a company’s value chain.