London, June 2011 – Socialmetrix, the leading Social Media Analytics company in Latin America, today announced that A&N Media (A&N) had acquired a minority stake in the business. A&N took the decision to invest having monitored Socialmetrix’s rapid growth across South America over the past two years.

Vivian Baring, Chairman of AN International Media said: “This is A&N Media’s first investment in Latin America. Socialmetrix is an exciting, cutting edge company, with a strong entrepreneurial team.

“Socialmetrix offers high quality products and services to both brands and agencies, which should enable it to continue its rapid growth. We look forward to working closely with the founders in driving the business forward.”

Socialmetrix was founded in 2008. The company specialises in analyzing online information in English, Spanish and Portuguese. It has partnerships with some of the biggest corporations, marketing and PR agencies in the world – helping them to understand what people are saying about their brands in the social media space.

The company has developed its own technology which, contrary to other products in their sector, is based on ontology matching rather than simple keyword counting.

Martín Enriquez, CEO of Socialmetrix, said:

“We are delighted to welcome A&N Media’s investment and it is a real honour to be in partnership with them.

“We are confident that we will significantly benefit from A&N’s strategic added value. Its international coverage and extensive expertise in the technology and new media industries will play a pivotal role in expanding Socialmetrix’s reach and helping the company fulfil its considerable potential.

“The investment will directly finance the company’s international expansion, as well as an innovative and aggressive plan in product development.”

Socialmetrix offers two products. The first, Socialmetrix Echo, is a fully customizable solution that monitors not only the social media arena, but also traditional media online.

The second is Socialmetrix Brands, which monitors a pre-defined universe of brands across regions and industries, giving clients the ability to compare and analyze hundreds of brands in different languages and regions/countries.

Notes to Editors:

About Socialmetrix:

Socialmetrix is the leading SaaS Social Media Analytics company in Latam. Its solutions are focused on providing Relevant, Ready and Easy to use information for effective decision making through all the company’s value chain.

Founded in 2008, Socialmetrix was awarded in several innovation competitions, for example in 2009 with a special mention from La Red Innova as one of the most innovative companies in Ibero America, and in 2010 the team was awarded as “2010 Endeavor Emerging Entrepreneurs of the Year”

About A&N Media:

AN International Media is part of A&N Media, the consumer media company of DMGT plc, a leading multi-channel media company encompassing some of the UK’s most-loved brands. Through our national and regional newspapers, websites and mobile services, we connect with over 41% of the UK’s adult population*.

In addition to leading newspaper titles such as the Daily Mail, The Mail on Sunday, Metro and our Northcliffe Media regional titles, our portfolio includes over 200 websites covering news, property, motors and recruitment.  Among these are a number of well-known brands such as,, Jobsite, Teletext Holidays and

Our presence is extended internationally through A&N International Media, which invests in online and print partnerships across emerging markets.

To find out more about our business, please visit

*Source: Audience Dynamics, Nov 2009