Why choose Socialmetrix Echo?
Socialmetrix Echo monitors blogs, forums, social networks, reviews sites and traditional online media, capturing the comments and opinions of the online community as well as publications and articles of traditional online media.
Socialmetrix Echo enables you to track what the online community thinks of brands, products, politicians, and marketing or communication campaigns, creating an ideal environment for both qualitative and quantitative analysis, all in only a few clicks.
Automatically monitors twitter, facebook, social networks and traditional online media
Socialmetrix Echo monitors the main sites of user-generated content and the online editions of major traditional media, reviewing them and capturing new sources of information for each client.
Personalized information and reporting structure according to the needs of each client
Socialmetrix Echo is set up to customize reports and the structure of analysis according to the needs of each client, in order to capture and present relevant information specific to the client.
Automated semantic detection of positive, negative and neutral opinions
Socialmetrix Echo uses machine learning based on semantic interpretation algorithms to automatically carry out sentiment analysis. In this way Socialmetrix Echo identifies how people express themselves, especially in relation to the client’s specific industry or sector, thereby increasing the accuracy in automatic detection of feelings associated with each user’s opinion.
Quantitative and qualitative information on the complete texts written by each person
Capturing the full text of each comment made by a user makes it possible to detect multiple opinions per comment, allowing qualitative and contextual analysis of the entries relevant to the client.
Evolution of trends and emerging positive and negative topics
Socialmetrix Echo identifies the date on which a comment or publication was made, so the actual evolution of the conversation and interaction is presented in chronological order, and not ordered by the moment it was indexed by search engines.
Web-based platform access 7x24x365 to updated information
Socialmetrix Echo is an SAAS, this means that you can access your customized reports and daily updated information from any computer connected to the Internet, 24 hours a day, without the need for facilities or infrastructure installed on the client side.
Analysis from general overview of the information to the user’s specific opinion
The Socialmetrix Echo interface provides the ability to filter information by brand, product, sentiment, comment and source type, as well as the ability to export the information in various formats (RSS feeds, graphs, tables), facilitating the analysis of information at multiple levels, from general metrics to the particular opinion of one person.
