Archivos mensuales: January 2009

Conquer

Over the past few days I’ve had a number of conversations which concluded with the idea that, “It’s difficult to conquer the person you want the most.” Far from romantic content, the conversations revolved around the way that brands try to “conquer” new clients. The ideas that circulated were more or less the following: We […]

Searching for, choosing and buying a product is done Online

Studies that identify the Internet as the new channel for the investment of marketing efforts abound. We can’t neglect to mention the most recent one conducted by Mercado Libre and OH!Panel that provides us with the following information: “The Internet has been reconfirmed as a tool par excellence for a user to choose a product […]