Archivos mensuales: January 2009


Over the past few days I’ve had a number of conversations which concluded with the idea that, “It’s difficult to conquer the person you want the most.” Far from romantic content, the conversations revolved around the way that brands try to “conquer” new clients. The ideas that circulated were more or less the following: We [...]

Searching for, choosing and buying a product is done Online

Studies that identify the Internet as the new channel for the investment of marketing efforts abound. We can’t neglect to mention the most recent one conducted by Mercado Libre and OH!Panel that provides us with the following information: “The Internet has been reconfirmed as a tool par excellence for a user to choose a product [...]


“Socialmetrix Echo has allowed us to analyze the results of our actions and releases, to understand our users reactions to them and to improve our messages in order to communicate with them in the most appropriate way.”

— Ignacio Sbampato, Chief Sales & Marketing Officer at ESET

“Socialmetrix allowed us to approach and learn much more about our customers and thus about ‘our customers´ customers’, optimizing results in a much more efficient manner. It is an easy-to-use and very complete tool.”

— Alejandro DiPaola, CEO at DiPaola

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