B2C marketers more “social” than B2B marketers
According to a report by digital marketing agency White Horse (published by eMarketer) B2BMarketers (business to business) have not been working all that hard, or better said, not in the area of Social Marketing, compared to their “brothers” the B2C Marketers (business to consumer). However, B2B marketers are more active, meaning they have Social Media [...]